About Sosna
I'm Daniel Noboa.
I've spent more than a decade building websites, understanding how people find them, and figuring out what makes them work.
Sosna is my independent web and search studio. It's where I take on practical projects: making an outdated website useful again, investigating a visibility problem, or finding a sensible way to automate repetitive work.
Background
From running a publication to helping businesses with theirs.
I founded Comedera, a Spanish-language food and recipe publication, in 2012. I grew it to more than a million monthly visits and later sold it to Impremedia, a US Hispanic media company.
That experience meant doing the work behind the numbers: publishing, editing, structuring websites, understanding search behavior and building something people would actually use.
Since then, I've worked across SEO, content and digital projects for publishers, SaaS companies and specialist B2B businesses.
How I work
A clear problem, honest scope, useful work, and an outcome you can inspect.
Hands-on by design
You deal directly with the person doing the work, from the first email to the handover.
Technology when it helps
Search, web development and AI are tools. I use them when they solve a real problem, not because they're fashionable.
Get in touch
Have a website or workflow that needs attention?
Send a short description. We can decide by email whether there's a useful project here.